Decisions, decisions! One of the major things people forget is that with freedom comes all the work. We’re too busy preening over the fact that no one is going to delete that sentence in chapter four when we go indie.
That’s true. And whether that sentence should be deleted or not is a topic for another day. Do you have what it takes to publish indie? Let’s find out.
Have you done any marketing? Today’s world seems to be very putting-the-cart-before-the-horse. You need to become visible so readers will anticipate your book’s publication and consider buying it.
I started with Twitter. I tweeted once a week. Nothing happened. I was lost in a sea of tweets and no one noticed. So I upped the ante to tweeting once or twice a day (at different times of the day) and people began following back.
I noticed that some people tweeted BUY MY BOOK! repeatedly and nothing else. Boring. And frankly, off-putting. Be interesting. If you can’t be interesting, be accessible. I tweeted about washing my kitchen floor one day instead of writing. A number of people followed me after that. It’s all about connection.
Other people create a Facebook page for their writing and some prefer LinkedIn. Others use Pinterest, Instagram or Google+ and probably others that aren’t on my radar (yet). There are so many choices. Explore and pick one or two. Choosing all of them means keeping up with all of them. Do you want to market or do you want to write? There are just so many hours I can devote to both, and balance is important. Along with Twitter, I blog at my website once a week. (Full disclosure: I’m on LinkedIn but hardly ever go there.)
All this takes place before your book is finished. If you waited, you can still do it but you have work to do. You need to build up an audience. It’s great to say that you’d be earning 35% or even 70% of your book’s price when you publish indie, but 70% of zero is still zero.
To be continued….